The Client: Future Common
In the fast-paced world of urban development, decisions shaping our cities often originate from boardrooms rather than the streets. Enter Future Common, a trailblazing city-shaping and place-making enterprise determined to disrupt the norm.
Their mission? To bring decision-making back to the people and infuse a sense of common goodness into our shared future. Through community collaboration and the vibrant, temporary activation of spaces, Future Common is not just designing cities; they’re crafting dynamic environments where people thrive and connect, fostering a future that's belongs to the people.
Deliverables
+ Brand Articulation
+ Visual Identity & Logo Design
+ Application of Brand Experimentation
+ UX Testing & Survey Creation
Our team like to start at the beginning… Together, we conducted a series of 3 Brand Articulation workshops for founder Mike and his team.
Collaboratively, we engaged in a set of exercises aimed at uncovering and expanding upon the mission, contributions, and values of Future Common.
The culmination of our efforts resulted in a comprehensive Brand strategy — encapsulating the Purpose, Point of Difference, and Personality of Future Common.
This data then informed the crafting of a distinctive visual language to communicate the offerings of Future Common.
