The Client: Future Common

In the fast-paced world of urban development, decisions shaping our cities often originate from boardrooms rather than the streets. Enter Future Common, a trailblazing city-shaping and place-making enterprise determined to disrupt the norm.

Their mission? To bring decision-making back to the people and infuse a sense of common goodness into our shared future. Through community collaboration and the vibrant, temporary activation of spaces, Future Common is not just designing cities; they’re crafting dynamic environments where people thrive and connect, fostering a future that's belongs to the people.

Deliverables

+ Brand Articulation
+ Visual Identity & Logo Design
+ Application of Brand Experimentation
+ UX Testing & Survey Creation

Our team like to start at the beginning… Together, we conducted a series of 3 Brand Articulation workshops for founder Mike and his team.

Collaboratively, we engaged in a set of exercises aimed at uncovering and expanding upon the mission, contributions, and values of Future Common.

The culmination of our efforts resulted in a comprehensive Brand strategy — encapsulating the Purpose, Point of Difference, and Personality of Future Common.

This data then informed the crafting of a distinctive visual language to communicate the offerings of Future Common.

Collection of brand guidelines and presentation slides for 'Future Common' including sections on brand identity, values, visual language, and marketing strategies in various colors such as purple, orange, green, and black and white.
Business cards with orange and white for Future Common, one with a geometric design and a black and white photo of a woman, and the other with bold letters 'FUTURE COMMON' in orange on a purple background.
Sign promoting a community seminar on morning commuting options, featuring a cyclist and mentioning free pizza and flowing ideas, at the Republic Bar in Hobart.