Future Common
In the fast-paced world of urban development, decisions shaping our cities often originate from boardrooms rather than the streets. Enter Future Common, a trailblazing city-shaping and place-making enterprise determined to disrupt the norm. Their mission? To bring decision-making back to the people and infuse a sense of common goodness into our shared future. Through community collaboration and the vibrant, temporary activation of spaces, Future Common is not just designing cities; they’re crafting dynamic environments where people thrive and connect, fostering a future that's belongs to the people.
Deliverables
+ Brand Articulation
+ Visual Identity & Logo Design
+ Application of Brand Experimentation
+ UX Testing & Survey Creation
Our team conducted a series of discovery workshops for Future Common founder Mike and his team.
Collaboratively, we engaged in a set of exercises aimed at uncovering and expanding upon the mission, contributions, and values of Future Common.
The culmination of our efforts yielded a comprehensive brand strategy, encapsulating the Purpose, Point of Difference, and Personality of Future Common.
Our team meticulously crafted a distinctive visual identity to communicate the offerings of Future Common. Our efforts successfully translated Mike’s visionary ideas into a tangible reality.
